Innovations that make life easier

Fridges keep food fresh longer and dishwashers gently clean plates and glasses until they sparkle. But nowadays consumers expect much more from their home appliances: they should make life easier. So for BSH, consumers are one of the most important sources of innovation. Knowing what consumers need and want, their daily lives, and how they deal with appliances is essential for developing new products and solutions. BSH‘s strategic refocus is propelling new ideas, introducing new user-focused approaches in product development, and drawing designers, marketing experts, engineers, and sales experts to work together without regard to hierarchies or departmental boundaries so they can keep developing exactly the thing that sets BSH apart from everyone else: Innovation on the move.

Find out about the innovation process at BSH in our Group Annual Report.  

Learn more about Home Connect, the BSH UX lab and the BSH Venture Forum.