The management has a clear mission:
BSH is to be the benchmark for the sector in innovation, energy efficiency and responsibility.

Since it was founded, the company has been characterized by clear objectives and determined action. Over the years, BSH has consistently made use of opportunities for growth, and opened up new markets. Responsibility for the environment, employees and society has been lived out across the world as a permanent element of this successful development, and is firmly embedded in the corporate strategy by means of guidelines. These include the Corporate Principles, the environmental policy, corporate guidelines on environmental management and guiding principles for occupational safety and healthcare.