With our state-of-the-art home appliances and digital services, we aim to improve consumers’ quality of life at home. No matter where, how or with whom people live, home is typically a meaningful place. We want to delight everyone – with innovative products and inspiring experiences throughout each person’s own unique journey.
Consumers are always at the center of our business decisions, including the products we make and information we provide. Most of our brand websites offer tools such as product finders or video consultations to help potential consumers choose the product that best meets their individual needs. Consumers can purchase their appliance of choice directly in our brand store or from a retail partner – online or offline – depending on their location and personal preferences.
As consumers regularly use our products, the Home Connect ecosystem enhances their experience with additional services. For example, they can search for tasty recipes in our Home Connect Cookbook. After selecting a dish, the consumer can send the right settings to their smart oven. When uncertain about the best washing program, our Easy Start guide points them in the right direction.
When it comes to caring for an appliance, our brands’ customer service teams offer helpful cleaning and maintenance tips as well as a range of care packages to help keep an appliance running for as long as possible. This includes installation, warranty extensions and accessories, like special cleaning products, in addition to remote diagnostics for certain smart home appliances. To help reduce consumption of natural resources, we also prioritize reusing and recycling appliances and material after their long lifetimes. For improved quality of life at home and beyond.
We want to continuously learn about consumers' experiences, preferences and challenges as well as their current and future needs all around the world. Doing so is an essential part of our innovation process. That’s why we conduct quantitative and qualitative consumer research and evaluate feedback in customer service calls, product reviews and prototype testing in our user experience labs, to name a few examples. In addition, simplifying the repair, disassembly and recycling of the components of our appliances is also an essential part of the product development process. Furthermore, we analyze data from our smart appliances – with consumers’ consent – and use the findings to enhance our home appliances and service solutions. In collaboration with designers, engineers and sales experts, we are able to create invigorating innovations that ensure a better quality of life.
Besides our internal innovation efforts, we also think outside the box. For instance, we offer a unique approach aimed at establishing long-term partnerships between startups and BSH: The BSH Startup Kitchen. We seek to partner with startups that have unique solutions for our business – in terms of products, services and productivity. That’s what we mean by " Open Innovation ". In a lean, fast setup, we are able to integrate consumer-centric innovations in our products and processes.
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