Service brands

BlueMovement - rent smart, use worry-free.

BlueMovement believes a cleaner world and greater convenience at home are a perfect match.

The BSH service brand wants to make consumers’ lives more carefree, sustainable, and affordable by renting highly efficient home appliances at a fixed monthly fee. Customers can choose between new and refurbished appliances. BlueMovement owns the appliance, and the subscription covers maintenance, repairs, and replacements – ensuring a hassle-free household. After the minimum contract period has ended, customers can either let the contract continue, cancel it or purchase the appliance for a reduced price.

All appliances are energy efficient and when they can’t be used anymore, they return to BlueMovement for recycling or dismantling, salvaging reusable parts and raw materials. Currently, consumers in the Netherlands and Germany can rent energy-efficient home appliances from Bosch and Siemens, with other countries to follow soon.

WeWash – a clever way of doing laundry

Do I have enough coins to do laundry? Is there a free machine? Is the load done? BSH spin-off WeWash renders these questions a thing of the past. WeWash makes communal washing and drying attractive for everyone involved – operators as well as laundry room users. As the market leader in Germany for digital booking and billing systems in communal laundry rooms, WeWash offers a digital solution with a comprehensive service concept – no matter whether a new, modern billing system for existing washing machines and dryers is required, or the complete equipment and operation of the laundry room is to be handed over. Satisfied customers include student associations, providers of student accommodations, serviced apartments, micro-apartments, hotels, campsites, property managers and the private and social housing sector.

Foodfittery - recipes adapted to your needs

The foodfittery app revolves entirely around mindful healthy cooking and individual wishes. Regardless of dietary choices, allergies, cooking preferences, or taste – all modular recipes can be easily adapted to suit different requirements.

BSH connected ovens and cooktops can be easily controlled directly from the app via Home Connect. To make cooking even easier and smarter, the ideal settings can be sent directly from the recipe instructions to suit the consumer’s appliance.

The recipe app is already available in German, English and Dutch. A Spanish, French and Italian version will follow in early summer 2024.