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With a strong manufacturing footprint in the U.S. and Mexico, and in close collaboration with our global teams, I am committed to driving growth, innovation, and success for our organization, consumers, and customers, ensuring operational excellence and sustained success in Region North America.

Michael Rosenbauer

Member of the Board of Management, North America

Chief Operating Officer

Michael Rosenbauer is the Chief Operating Officer for Region North America, previously serving as Head of Global Development at BSH Hausgeräte GmbH global headquarters since 2021. He joined the company in 1988.

After starting his career as an engineer in the central technology department, he held various management positions in development and production at different locations, including in the dishwashers and laundry product divisions. He successfully introduced zeolite technology into BSH dishwashers and now focuses on innovation, architecture implementation and complexity reduction.

Michael Rosenbauer holds a degree in mechanical engineering from Aalen University of Applied Sciences and a degree in business administration from the Administration and Business Academy Swabia, Germany.

He is an Adjunct Lecturer for Technology Management at the University of Applied Sciences in Augsburg, Germany, where he shares his in-depth knowledge of the home appliance industry with students and mentees.

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