With our state-of-the-art home appliances and digital services, we aim to improve consumers’ quality of life at home. No matter where, how or with whom people live, home is typically a meaningful place. We want to delight everyone – with innovative products and inspiring experiences throughout each person’s own unique journey.
Consumers are always at the center of our business decisions, including the products we make and information we provide. Most of our brand websites offer tools such as product finders or video consultations to help potential consumers choose the product that best meets their individual needs. Consumers can purchase their appliance of choice directly in our brand store or from a retail partner – online or offline – depending on their location and personal preferences.
As consumers regularly use our products, the Home Connect ecosystem enhances their experience with additional services. For example, they can search for tasty recipes in our Home Connect Cookbook. After selecting a dish, the consumer can send the right settings to their smart oven. When uncertain about the best washing program, our Easy Start guide points them in the right direction.
Besides our internal innovation efforts, we also think outside the box. For instance, we offer a unique approach aimed at establishing long-term partnerships between startups and BSH: The BSH Startup Kitchen. We seek to partner with startups that have unique solutions for our business – in terms of products, services and productivity. That’s what we mean by "Open Innovation". In a lean, fast setup, we are able to integrate consumer-centric innovations in our products and processes.
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