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Sep 10, 2024 / Corporate

BSH Global Executive Michael Rosenbauer Joins Region North America as Chief Operating Officer

IRVINE, Calif., [Sept. 10, 2024] (BSH) – BSH, a leader in premium and luxury home appliances in the North American market, today announced the appointment of long-time company veteran, Michael Rosenbauer, as Chief Operating Officer of Region North America (RNA) and a member of the Board of Management. Having served in multiple functions and leadership positions since joining BSH in 1988, Rosenbauer assumes his new role after serving as Head of Global Development at BSH Hausgeräte GmbH global headquarters in Munich since 2021.

“With a strong manufacturing footprint in the U.S. and Mexico, and in close collaboration with our global teams, I am committed to driving growth, innovation, and success for our organization, consumers, and customers, ensuring operational excellence and sustained success in Region North America,” said Rosenbauer. [...]

The announcement comes on the heels of a new manufacturing facility having opened in Monterrey, Nuevo Leon, Mexico.

After starting his career as an engineer in the central technology department at BSH, Rosenbauer held various management positions in development and production at different locations, including in the dishwashers and laundry product divisions. With a wide range of patents in his name, he also successfully introduced zeolite technology into BSH dishwashers.

Michael Rosenbauer holds a degree in mechanical engineering from Aalen University of Applied Sciences and a degree in business administration from the Administration and Business Academy Swabia, Germany.

About BSH Home Appliances Corporation

BSH Home Appliances Corporation produces and markets small and major home appliances that are known across North America for their high-quality and superior innovation. The company sells its Bosch, Thermador and Gaggenau branded products throughout the region, through distributors, independent appliance dealers, national and regional retailers, builders and large buying groups. BSH Home Appliances Corporation is a wholly owned subsidiary of BSH Hausgeräte GmbH, a global leader in the home appliance industry - headquartered in Munich, Germany. Manufacturing facilities are located in New Bern, North Carolina, LaFollette, Tennessee and Monterrey, Nuevo Leon, Mexico. BSH Technology and Development Centers are located in Caryville, Tennessee, Oak Ridge, Tennessee and New Bern, North Carolina. BSH is a Bosch Group company.

Press Contact

Corporate Communications
Region North America
Andrew de Lara
Phone: +1 949 525 3893
E-mail: andrew.delara@bshg.com

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About BSH Home Appliances Corporation:

BSH Home Appliances Corporation produces and markets small and major home appliances that are known across North America for their high-quality and superior innovation. The company sells its Bosch, Thermador and Gaggenau branded products throughout the region, through distributors, independent appliance dealers, national and regional retailers, builders and large buying groups. BSH Home Appliances Corporation is a wholly owned subsidiary of BSH Hausgeräte GmbH, a global leader in the home appliance industry - headquartered in Munich, Germany. Manufacturing facilities are located in New Bern, North Carolina, LaFollette, Tennessee and Monterrey, Nuevo Leon, Mexico. BSH Technology and Development Centers are located in Caryville, Tennessee, Oak Ridge, Tennessee and New Bern, North Carolina. BSH is a Bosch Group company.

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BSH Home Appliances Corporation – Corporate Communications

Andrew de Lara

+1 949.525.3893

andrew.delara@bshg.com