Press release

With the opening of BSH’s eighth Experience and Design Center, local Houston architects, builders, designers, contractors and consumers have a new one-stop destination to experience high quality and luxury home appliances through interactive displays, live demonstrations and personalized design consultations. The new showroom aims to deliver exceptional experiences to their visitors that go beyond the product itself – building consumer and customer loyalty and driving growth in the region.

Located in one of Houston’s most desirable neighborhoods, 1749 Post Oak Blvd, Houston, TX 77056, the EDC officially opens to the public Dec. 12, offering visitors the opportunity to explore cutting-edge kitchen technology in a hands-on, immersive environment.

Thomas Staebler, Head of Experience & Design Centers, North America, for BSH Home Appliances, said: "The new Houston BSH Experience and Design Center will elevate the luxury experience and create lasting relationships as a member of the community in this important region. This showroom will be a hub for both consumers and professionals to find inspiration, experience innovation and really experience our celebrated global brands in a way that allows guests to imagine Bosch, Thermador or Gaggenau weaved into their unique lifestyles."

Visitors to the showroom will discover a full range of home appliances, including dishwashers, ovens, ranges, cooktops, microwaves, ventilation, warming drawers, refrigerators, washers and dryers and built-in and countertop coffee machines. The center also features complete kitchen areas that highlight the latest and the most classic design trends.

Driving Consumer and Customer Loyalty and Growth in the Premium Sector

BSH currently operates the following Experience and Design Centers: Irvine, Calif., Chicago, New York City, Miami and Houston in the U.S. – as well as Toronto, Vancouver and Montreal in Canada. The growing network of showrooms features the top products from BSH’s three North American brands: Bosch, Thermador and Gaggenau.

The EDCs serve as communal, immersive spaces which facilitate first-hand interactions with the products – hosting events such as cooking and training sessions, fostering deeper connections with the local design and builder communities. This engagement is key to making BSH’s brands more tangible, helping consumers discover the best products to match their unique tastes, lifestyles and design concepts, while elevating their overall experience with BSH.

The centers also enable developers to offer various configurations and price points to their clients while relying on a single manufacturer to meet all their brand requirements.

2025: Further Expansion of BSH’s EDC Network

BSH plans to continue opening additional EDCs in the future, again situated in strategically important cities. Each facility is designed to become a true hub in each local market, with a focus on what resonates best with that region’s consumer base. In this way, EDCs add great value to BSH’s brands and are important for driving growth in the premium and luxury sectors.

To learn more about the new showroom or to schedule an appointment, please visit the respective appointment page:

Bosch: https://www.bosch-home.com/us/kitchen-planning-resources/showrooms/houstin_showroom

Thermador: https://www.thermador.com/us/experience/showrooms/houston/schedule-a-visit

Gaggenau: https://www.gaggenau.com/us/visit-us/visit-a-flagship-showroom/houston

About BSH

BSH Home Appliances, headquartered in Munich, Germany, with a total turnover of EUR 14.8 billion and 60,000 employees in 2023, is a global leader in the home appliance industry. The company’s brand portfolio includes 12 well-known appliance brands such as Bosch, Siemens, Gaggenau, Neff and Thermador, along with the smart home ecosystem brand Home Connect and service brands. BSH produces at 38 factories and is represented in some 50 countries.

BSH Home Appliances Corporation, headquartered in Irvine, Calif., is recognized for its high-end kitchen and home appliances, known for quality and superior design. In North America, BSH markets its products under the Bosch, Thermador and Gaggenau brands – each renowned for their rich legacy and excellence. Bosch is celebrated worldwide for its precision engineered and efficient home appliances, while Thermador is synonymous with luxury kitchen solutions tailored for culinary enthusiasts. Gaggenau stands out with its avant-garde designs and professional-grade appliances, appealing to those who seek the ultimate in performance and aesthetics.

BSH is a Bosch Group company.

Media Contact

BSH Home Appliances Corporation North America
Title: Senior Media Relations & PR Strategy
Name: Andrew de Lara
Phone: +1 949.525.3893
E-mail: Andrew.deLara@bshg.com